From the beginning we knew we had to create a site that was unlike many other dry and academic experiences. Instead, we wanted a place that invited discovery and also enabled the varied audience to quickly find and interact with material in a meaningful way. We decided to craft an online experience centered around the telling of the McKenzie story, from his background and achievements, to the actual scientific work and related resources. The resultant website is visually led, featuring a sensitive earthy colour palette, fluid animations, light transitions, and structured story chapters designed around graphical tiles to hint at the subject matter of plate tectonics.
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