The Geological Society

The Dan McKenzie
Archive Website

The life and work of a scientist told as a creative, beautiful and unexpected story.

The Challenge

With an accomplished list of awards and international recognition, Professor Dan McKenzie's contribution to geology is well known and celebrated in and outside of his field. So when The Geological Society invited us to create an online resource for his immense body of work, we had the responsibility of creating a space that not only contained decades of seminal theories and papers, but it also had to be communicated in a way that was relevant and valuable to academics as well as accessible and engaging for the broader audience.

Services

Online

“... we wanted a place that invited discovery and also enabled the varied audience to quickly find and interact with material in a meaningful way.”

The Solution

From the beginning we knew we had to create a site that was unlike many other dry and academic experiences. Instead, we wanted a place that invited discovery and also enabled the varied audience to quickly find and interact with material in a meaningful way. We decided to craft an online experience centered around the telling of the McKenzie story, from his background and achievements, to the actual scientific work and related resources. The resultant website is visually led, featuring a sensitive earthy colour palette, fluid animations, light transitions, and structured story chapters designed around graphical tiles to hint at the subject matter of plate tectonics.

Visit the website

The Outcomes

The unique approach we took to develop this project produced a website that clearly stands out from other web resources of this nature. Its distinct aesthetic and interactions brought the contents and the story to life, enticing and facilitating the exploration of this important scientist and his work. The site has since won wide spread acclaim in the science communities for something beautiful that manages to both inform and to inspire.