Pernod Ricard / Aesop

The Glenlivet
AR Tasting App

Inviting the world to share in a (virtual) dram of fine Scottish single malt.

The Challenge

The Glenlivet is often referenced as 'the single malt that started it all' in the world of Scottish whisky. Founded in 1824 and now producing 6 million bottles a year for global markets, it has an enviable heritage with commercial success to match. With over 13 core whiskies in its portfolio line up however, new audiences often found it difficult to grasp the subtle but notable product differentiations that only the established connoisseurs understood.

Services

Mobile
AR
Social
Experiential

“... to help consumers quickly 'see' the different tasting notes of each product and enable the more knowledgeable whisky lovers to share their experiences.”

The Solution

Working with brand agency Aesop, we developed the first augmented reality app in the beverages market. Its purpose was simple – to help consumers quickly 'see' the different tasting notes of each product and enable the more knowledgeable whisky lovers to share their experiences. The AR app overlays specific animated visuals and interactive content over each bottle label when its viewed through the mobile. It also has a playful feature that enables consumers to tailor an infinite number of 'tasting flows' to share on social media. Supporting these there is useful information across the full product range as well as fascinating brand story videos.

The Outcome

It's simplicity, focused intent, and purposeful use of AR resulted in a branded app that succeeded against all its KPIs. Reaching target downloads and screen views, it was later incorporated into actual real-world tasting sessions that were led by brand ambassadors around the world. The original English app has also since been rolled out across Europe and other important world wide territories such as Russia, Korea, China and Japan.